media watch

So last night I knew a couple of friends were going to be on Media Watch. For overseas readers Media Watch is a weekly 1/2hr program which analyses media in Australia. If you are a journalist you do not want to be on Media Watch. I remember quite soon after leaving uni a classmate of mine was featured after covering an aeroplane crash with the line, “It’s an all too familiar story, planes go up, dead bodies come down”. He now works on 60 Minutes in the US so it didn’t totally destroy his career.

I knew those friends were going to be on it because I told them not to do it. That nothing good comes from being on Media Watch. They basically hang you out to dry. Granted it is often warranted – sloppy journalism deserves to be outed at any chance. But what was their angle going to be on blogging and most importantly why were they doing a story on it in the first place?

I felt sick for what could possibly be to come for them as I heard the intro music. Condescension? Ridicule? And then almost lost my breakfast lunch and tea as my head and voice filled the screen.

why hello there

The video of the segment can be watched or the transcript read here.

I’m still not sure what the point of it was, for Media Watch it was pretty beige. A shot across the bow that bloggers are now on its radar? Who knows. The voice-overs were horribly condescending but apart from that we all walked away relatively unscathed.

I will say though, I was quoted saying my unique hits were “around 20,000” which at the time they were, fluctuating between 17,500 to 21,000 over a 3 month period at the time of the 2GB interview. After the last few months of not blogging virtually every day of the week at the moment it’s sitting on 13,000.


So there you have it.



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  • trash

    Hv only read the v/o transcripts but I thought you all came out of it quite well. When do you expect the call to Stateside 60 Minutes???

  • Even though I’m still not sure what they were getting at, I thought it was all pretty positive and at least they used your voice! Those voice overs were terrrrrrible.
    MamaMarmalade recently posted..A New Blogger

    • Weren’t they! To me it was like they couldn’t really find any mud so they resorted to making everyone sound ditzy. Fail.

      • to be fair, the voice overs on media watch are always terrible don’t you reckon?
        Julie recently posted..Sneak Peak

  • I turned it on just as ‘Kim Berry’ was written on the screen and I, for one, was very excited. Well done you.

    • Oh you are lovely. As you were excited my mouth hit the floor and Felix came running from the kitchen yelling “ARE YOU ON MEDIA WATCH!?!”. It does seem to have given me street cred with the kids.

  • The best result: street cred from your kids!

    You were fine as were the others. Pointless really, but hey, 5 minutes of fame, and that street cred – worth it!

    Gabs x

  • jac

    I love Media Watch, I love what it stands for. But… what the hell was THAT? Was there even a point to that? Blogs exist, we realise this now? Totally odd. You sounded good. Onwards. Jesus.

  • I’ve never watched it before, but had to watch when I heard all my fav bloggers were going to be on. I fond the presenter a little smerky and hated the voice overs. The spanky town bit was wonderful though!
    Catherine Rodie Blagg @CoTaaB recently posted..Sexism. And shoes

  • I shouted out your name when I saw you on screen. You probably heard all the way up north, no?

    I think you’re right about it showing (as a more or less harmless intro) that these bloggers are now on the Media Watch radar. A blog is not a private journal, it’s fair game for professional analysis and criticism. In my opinion, it was a fair piece, and I actually thought the voice-overs were well-planned and perfectly matched to the tone of each blog. Blogging is a cult of personality, and a measured, super-professional, journalistic voice-over would never have worked. I’m willing to bet that if you had bloggers record themselves reading their posts aloud they’d be surprised at how they sound.
    Eleanor recently posted..Success

  • It was very beige for Media Watch. The voice over and choosing words like “cray cray” and “spankytown” along with the cough pastille expose – hard hitting stuff.

  • Your voice sounded magnificent … probably because it is magnificent. Xxxx
    edenland recently posted..Eden Riley Of Edenland: Recovering Alcoholic, World Vision Ambassador.

  • I got very excited when I saw blog people I “know” on the program too.

    It seemed to come down in favour of ‘blogging by parents of young children’ as they put it, in the end, with just that little aside not to expect any background research in paid recommendations? I don’t know that that’s what I would have expected from a sponsored blogpost.

    I agree that you were fortunate to have your own voice used. I never picture Mrs Woog, Babymac or Eden as sounding like MW made them.
    Stompergirl recently posted..Nine

  • I have a sneaky suspicion that Mediawatch was trying to make the point that blogging is unregulated here unlike in the states. Or maybe they didn’t have a point at all. I don’t know – voiceovers distracted me, especially when I’ve heard the real voices irl.
    Ash K recently posted..Keeping my sanity during the school holidays

  • you were great Kim and lucky with the lack of voicehagover.

  • Yep, I didn’t get it either. No point at all.
    Reemski recently posted..Birthday Treats

  • Eeep, I hadn’t finished!
    At first I thought they were going to go after bloggers about the pr swag but then they backed right off? It was weird…
    Reemski recently posted..Birthday Treats