Various points for your consideration

So Chef and I went to the movies last week and saw Inglourious Basterds. I KNOW – we

Neither of us can remember the last time we did that without the offspring and that the film was not by Pixar.

And well, I think we all know the Basterds is not by Pixar. HOLY CRAP people I love Quentin Tarantino. I know I know, that is so lame but you know, he is the most awesome of story tellers. No one. NO ONE builds tension in a film like Quentin. Yes, we’re on a first name basis. And look, we all know that if you’re seeing one of  his films then a lot of people if not everyone are going to die. And they’re going to die horrible, gruesome, brutal deaths. But they do so with aplomb. And an awesome soundtrack.

I don’t know, I just love a film maker who takes no prisoners. Who takes all the ‘but you can’t do that’ sentiment and while flipping the double bird, looks you in the eye and very calmly says, ‘fuck you’.

Go see it.

If Chef and I going to the movies was not crazy enough, on Monday night we went to see Ben Folds perform at the Sydney Opera House. OH YES WE DID. I got my regular email from the SOH months ago and saw his gig coming up and straight away booked tickets w/ the credit card. We didn’t/don’t have the money for such things but I decided I didn’t care, that we would pay for it somehow (thank you 08/09 tax return).

The man is a musical genius. It was an awesome night and included him performing – for the first time – three songs from his upcoming collaborative album with the author Nick Hornby. There was one titled the Levi Johnston Blues – very very funny.

I have a big place in my heart for talented, self-depreciating, humorous individuals who clearly still get a huge kick out of what they do. At one stage he had us doing a three part harmony and the excitement he displayed was infectious. The concert hall at the SOH is not renown for its acoustics but with a full house, including the choir stalls behind him, he was all ‘man, I have the best seat in the house’.

Tonight Oscar was drawing and as I wandered past I realised he was drawing up a soccer field. It was good in and of itself but the thing that just blew me away was that at the top of the picture he had written soccer. Just like that. No needing me to spell it, no crazy letter sizing, just like that.

DUDES – I can not express how monumental this is. Can.not.

This week I did something crazy. We have one of those wooden Ikea stools – the bekvam. Behold:

It was looking pretty tatty.
So, I had this sample pot of paint and had this crazy idea. It was about as close to craft as I get without breaking out in a rash.
I KNOW. Look, here it is in action:

Now I’m not sure how many of you read Maggie over at Mighty Girl but I have read her for ages and adore her. I love her style, I love her creativity and ideas. But. She did this list of things she wanted to do in her life – a great and inspirational read. And then, Intel came on board to help her achieve the list.

WTF? Why?

What do they get for doing that?

I mean, seriously, from a marketing/PR perspective, how is that a valuable enterprise for Intel? That they support inspirational people? That they are therefore inspirational?

The next time I’m in the market for a computer I’m going to choose something with Intel over something without because they paid for Maggie from Mighty Girl to swim with glowing planktony fishy thingies and to drink cocktails in Greece?


Because all it does is make me pissed off. Sure, I’m jealous, you bet darn tootin I’m jealous, but it just strikes me as so… so vacuous. Here is a successful businesswoman who I’m fairly sure could sponsor herself to on these various jaunts. Sure maybe it wouldn’t have been now, hell maybe she would have had to save up for it but this is not someone on Struggle Street, not someone who needs this kind of leg up.

I mean, sponsor a literacy program, put new computers in poor communities, back a special ed program using computers for kids with special needs – now that would make me think this is a worthwhile ethical morally conscious company.  

But this? This just makes me think they’ve got some cash kickin’ around don’t actually have any idea about new forms of marketing or even who their audience is.

Wow, that ended up being quite the little tanty didn’t it.

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  • Anonymous

    I am really happy about Oscar!

    I have the very same stool. Same as in the first shot though. You did a great job.


  • ThirdCat

    Yeah, that soccer thing…that made me cry (happy crying).

  • blackbird

    1. I leave Tarantino to the boys as I CANNOT bear people dying horrible gruesome deaths. Though I recognize his genius.

    2. I am as proud of Oscar as I am of my own.


    4. Mrs. Mason is very well connected and I was only envious when I first read about her and Intel, but NOW? I am furious. How, indeed, is it a valuable enterprise.

    I need to walk it off now.


  • Frogdancer

    She got a free trip to Greece?

    You know, I wouldn't mind going to London…. pretty darned sure I'll be paying for it myself when I eventually get there.

  • Kill

    Off to same movie tomorrow, followed by Tapas Wine Bar. Date night on the occassion of 10 years married!!!!!!!!!!!!!!!!!!!!!!!!!!
    A concert for you too though – what a gilded life!
    You need to post some "I would inspire the world if only I could spend a month in Tuscany" type thing and see if you get any bites!

  • Badger

    I really really want to see that movie. But DH does not like Tarantino (too much violence for him)(whereas I LOVE THE VIOLENCE, as you know). We did go see District 9 together, WITHOUT KIDS, a couple of weeks ago though and it was wondrous.

    OMG, OSCAR!!! I heart that boy, you know that, right?

    And I. LOVE. THE. STOOL. Which … sounds really weird, out of context.

  • Matthew Gain

    Regarding the Intel thing. I think it is valuable and I do think it is effective. For the benefit of readers beyond Kim, I work in this kind of area of marketing; however, I am not currently nor have ever worked for Intel.

    The reason I suspect Intel gave the ‘bag of money’ to Maggie was because of her influence (a combination of the reach Mighty Girl commands and the trust that the audience puts in that online property). What I believe Intel intended to get out of the sponsorship would be the recognition from the audience that Intel as a company is about enabling people to achieve their goals. It is a lofty ideal, but in my mind at the same time not a bad one.

    I assume they approached Maggie for a number of reasons – mass media marketing is becoming less effective, people respond better to recommendations from people they trust, it is the kind of thing people will talk about on forums such as Allconsuming. I am not a reader of Mighty Girl, but my expectation would have been that on the whole this would have gone down well with the majority of readers, but based on your experience perhaps not – I haven’t been to the site to review the feedback.

    Regarding why Intel didn’t just give the money to a worthy cause. Ultimately I think you have to look at this as a marketing exercise, not a CSR exercise. Intel has always had a marketing budget, traditionally it may have spent it on television ads, ads for print or through retails brochures. Today Intel is building awareness of its products and brands with influential people in the online community and may be doing less with the traditional marketing. At the same time, Intel does have a robust CSR program where it does a lot of good – you can read about the Intel site.

    Regardless, I think you do raise a good point. My thoughts on how Intel could have achieved a better result – Approach Maggie with the ‘bag of money’ and invite her to help someone she feels is need of assistance to achieve their goals. Perhaps a better result for Intel?

    Sorry for the long comment, but felt strongly that the other side of the argument be presented.

    Glad you liked Ben Folds – look forward to seeing you soon.

  • kim at allconsuming

    AHHH – you see Matthew, I kinda wrote that piece HOPING you would comment because I knew you would be able to give me the perspective from that angle – I totally get what they are trying to achieve by doing it but to me it is a very 'clunky' and not very savvy way of doing it. You know, more like a company trying to somehow connect with this crazy online audience that are no longer reading newspapers, watching commercial tele etc that a company the calibre of Intel.

    And yes – I think you're bang on the money in terms of working with someone as awesome as Maggie (because truly, I love her, her style, her writing, her entrepreneurship AND she has awesome hair) and then linking in with others to give them the chance to achieve some of their goals.

    Something more sophisticated I guess.

    Thanks so much for the input – I love a good discussion about these things, rather than just the detritus of my lfie!

  • kim at allconsuming

    life even. Sheesh.

  • Anonymous

    thanks for sharing about Oscar – bet I am not the only one with teary eyes – awesome!

    re the intel story – my word verification is "flout" – 'nuff said